I found an article in the QCTimes rather interesting, they were talking of Rowlings refusing ebooks. Being one of the 10 people who don’t care about Harry that isn’t what I find worth mentioning. But rather this quote from Barbara Marcus:
I didn’t think then, and I don’t think now, that there is a cool enough or interesting enough hardware to get the kids engaged,” says Barbara Marcus, president of the children’s books division of Rowling’s U.S. publisher, Scholastic, Inc.
Now far be it to say my little sister is average. And you can judge for yourself when I post her first YA review this Friday on the most recent book in The Clique series: It’s Not Easy Being Mean by Lisi Harrison.
But she already wants an ereader. You see they bought me an ebookwise for Christmas. So they had to open it and make sure it was charged and working. And the lil sis delighted in telling me on christmas day she played with my ebook reader for a couple of hours. She loved it. As did my grandmother who she showed how to work it.
We played with the idea of getting her an ebookwise for her birthday. But the selection of books for her age was pretty poor when I looked so we didn’t. If there had been more books out there for YA in eform we would have bought it.
And I can tell you that alone would have made at least 10 other ebookwise or ereader sales over the following few months. And that is just one middle school in Texas. With their IPODs, laptops, cellphones and digital camera’s, the biggest concern I see for marketing ereaders to young adults isn’t will they buy but how fast can Coach create something to carry it in.
Because… just in case you didn’t know… Dooney & Burke is just ‘so’ out.
