Ebookwise 101
I need to check to see if Dear Author did a post on ebookwise... prolly did
But to keep you busy while I am away shopping, 
see I am a such a giver. Is there an Ebookwise set up for dummies anywhere? Link me!
You pro ebookwise people, any advice? Samhain has a feature where you can buy in the ebookwise format (and a great sale going on). But I am not sure if that is what I want to do, or if I should do html and convert so I can read on the puter or ebookwise.
But the thought of converting something myself... eek!
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If you really do want both formats, Ebookwise has their Librarian software that does the conversion for you that only costs about $15. I have some ebooks I originally bought in html that I converted to the new format with it and read on the new Ebookwise. No problem.
I have an ebookwise, and I tend to buy books in HTML. That way I can load them as personal content to read on the reader or leave them on the laptop or convert them to the IMP format if I want.
I vote for buying in html too because that way your content isn't tied to one device. If you decide to upgrade to a different ereader in the future, html books are almost always going to be supported in some fashion. IMP is exclusive to ebookwise.
I agree, it's best to buy in html (or lit, which can easily be converted to html). I upload my documents on the my.ebookwise.com page, which converts them automatically to the ebookwise format for me.