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From HelenKay’s blog:

In the never-ending Aphrodisia v. Brava debate, the editors say: Aphrodisia is about sex and Brava is about romance. Hillary Sares (the main Aphrodisia editor) says the term “erotic romance” with the imprint is a misnomer. The books are not really romance and don’t have to be. Use of the title is for marketing – Kensington wants the books in the romance section and wants to reach romance readers. That’s it. And, the only limit on the sex is that it be legal.

I have to say this annoys me greatly. Since when is misleading and lying ok marketing?

What is next, erotic sex in inspirationals? hmmmm

::see that isn’t as much fun without the lil pictures::