Interesting idea from Avon.

Express Your Desires

The partnership kicks off with the Avon FanLit “Express Your Desires” contest. This collaboration between Avon Books, an imprint of HarperCollins Publishers, and FanLib marks the first ever online event inviting fans of romance fiction to work together on the creation of an original story. Catering to the 65 million romance readers in the United States, the Web site unites the passionate audience of romance readers and aspiring authors with bestselling Avon authors and their editors. Contest winners will see their work polished and published in a HarperCollins ebook, with one grand prize winner flown to New York City to present her own idea for a romance novel. Avon FanLit “Express Your Desires” is slated to launch August 23, 2006. Attendees to the Romance Writers of America Conference, July 26-29 in Atlanta, will get an overview of the event.

At the start of the eight-week event, located at http://AvonFanLit.com/, romance fans will vote for a favorite story premise. Participants will then submit chapters based on a weekly storyline. The vast majority of participants will contribute by reading, discussing, reviewing and rating the fan-written submissions. In addition to reviews and ratings from peers, submissions will be judged by a panel of Avon authors, including Victoria Alexander, Eloisa James, Cathy Maxwell, Teresa Medeiros, and Julia Quinn. At the end of each week, the highest rated chapter will be added to the developing manuscript until the story is complete. In addition to the judges, other Avon authors will also be available throughout the course of the event to provide writing tips, comments on work, and blog entries. HarperCollins will partner with retailers and sponsors to co-market the events and contribute prizes that will be awarded along the way.

Looks like the website is up.

So what do you think? Interesting idea? A way for Avon to finally get some reader input? Something new for Kristie to snark on ;)?