I have Raelene Gorlinksy’s permission to pass on the following information. This was an internal memo, but it will affect all readers.

“In December, we will be rebranding (renaming) and relaunching the Cerridwen Press romance books under the Ellora’s Cave umbrella. They will become a new line on the EC website, clearly defined as sweet through sensual romances – not erotic. Most romance readers do not stick to just erotic romances, they read non-erotic also, so we need to make them more aware of our books. Plus, for authors who write both EC and CP under the same pen name, your author page will then list all your books in one place.

The site will include a gateway page explaining/defining the line, making it clear it is not erotic. And we will still provide a breakdown for readers by subgenre: contemporary, historical, paranormal, etc., including Cotillion (traditional sweet Regencies). The Cerridwen books to be moved to the new line are romances and the stories with romantic elements (for example, a mystery series with a continuing romantic subplot). For books we consider non-romances, we will return the rights to the authors effective December 31, 2010.

The www.cerridwenpress.com URL will continue to exist and will be a pointer to the www.ellorascave.com site. We will provide more information (line name, exact relaunch date, and so forth) as it becomes set.”

As a writer for Ellora’s Cave, I think this is a good move. My books sometimes verge on the non-erotic, because I let the characters dictate the heat, and it will give me more freedom to go where the story leads. I think it will give the publisher more cohesion.